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Point of Purchase - August 2017

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Point of Purchase

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I dette nummeret

Category Focus - Health & Pharma Organised Pharma Retail Chains to see major leap in India by 2020 08 Region Focus - Delhi & NCR Intro 16 Sunil Kapoor, MD, Pioneer Aluminium 18 Puneet Batra, Director, Axiom Visual Communications 18 Harjee Gandhi, Director & Consultant, HG Graphics 20 M. Luqman Faraz, Director Faraz Signage Systems 20 Vinod Kr. Gupta, Managing Director, Hannu Marketing 22 Sunny Thakur, Director, Lakshya Signage 22 Atul Maheshwari, CEO, Lastmile Solutions India 24 Sudhir Agarwal, Retail Effects, Director 24 Rajneesh Sharma, Director, Novice Marcom 26 Hitesh Sharma, MD, Vista Retail 28 Umesh Gupta, Gulshan Gupta, Vinay Goel, Partners, Jumbo Digital Prints Pvt Ltd 28 Rohit Jain, Partner, Seasons Display Vision 29 Studio Thorn 29 Namrata Vimal Nandrazog Business Head & Managing Partner, Strategic Designs 29 Retail Talk Modern Bazaar 32 In-Store Activation Good Earth 34 Brand Talk Ekam 38 Punjab SInd 40 ChefOn 42 GT Focus 3M 44 POP Parade 46 International POP 52 Packaging Design Pineapple Consulting 56 Shop-In-Shop Doyen Foods 58 Materials Kider India Pvt. Ltd. 59 Coming soon at In-Store Asia 2018 60 Resource 66 Calendar 70

Point of Purchase Description:

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.

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