Soul Of Hospitality - Issue 2 - August 2024

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In SOH’s August edition, we’re kicking things off with a cover story on Ajay Bakaya, one of the founding legends behind Sarovar Hotels , and how they championed the mid-market when luxury ruled. As the group celebrates 30 years of transforming hospitality by breaking traditional molds, this cover is special to us, as it marks our first-ever cover shoot at the Soulinkk World-Wide Media Mumbai office where we draw inspiration every day and proudly nurture our creative spirit.
With disposable income levels on the rise and aspirations for finer things, is India, the world’s third wealthiest nation, ready for branded residences? Could this be the perfect synergy of real estate, hospitality, luxury brands, and designers?
India is experiencing a middle-class travel boom like never before. We explore the massive opportunities this surge presents. Our Market Intelligence story focuses on Ayodhya, the fastest-growing spiritual hub being transformed, thanks to an ambitious roadmap by the government.
In our hotel design story, we delve into the journey of building India’s biggest hotel by key count— Aurika, Mumbai Skycity by Lemon Tree Hotels.
Celebrated chefs share their recipes for successfully running Destination Dining restaurants in the most remote corners of India.
In the Voyages of Influence section, fashion icon Manish Malhotra speaks exclusively to SOH about how travel is an integral part of his life as he jet-sets for high-voltage fashion shows and destination weddings—from summers in New York to winters in Paris and soul-searching in the Himalayas.
We hope SOH’s August edition provides you with insights on how aspirations are shaping the future of travel and hospitality.