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Great opportunities for sales are just a door knock or phone call away, as the Strategy column by K Nitya Kalyani explains in this edition of Premium. But you MUST pick these low-hanging fruits before others do! Meanwhile, our global expert Jim Ruta is at what he knows and does best – advising you, this time on how to earn your client’s loyalty and warning you against running after new ones at the drop of a hat. There is more by way of ideas to help you learn from crises in our books column. Plus wisdom from hindsight! … and of course all the regular features that have made Premium a must-read for insurance and financial advisers!

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In the June 2013 issue, Premium tells you about a simple but huge opportunity that insurance advisors have largely ignored: the simple fact that Home is where the action begins, and so Home insurance is a place you should focus! Read this month how the ever-inventive Jim Ruta shows why and how many of you let the slump defeat you. He lists one compelling reason after another for your failure and how to fix each one of them. Dr R Radhakrishnan in his column “Impact” demystifies the new IRDA guidelines to help you abide by the regulations! And R Gopinath goes to the basics of making yourself most visible where it counts most… all that and more in Premium, which has your best interests at heart!

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