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CULTURAMA - Culturama August 2014

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CULTURAMA
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CULTURAMA Description:

A 17-year-old magazine which has the distinction of being the 'only' publication that gives a voice to expatriates and Indians alike, Culturama has a mission of promoting better understanding of the living Indian ethos. This full-colour free mailer, available in both soft- and hard-copy formats, provides thought leadership, cultural interpretations, tales and treats of the season, expatriate picks of city highlights, and tips from India experts. Plus, advertisements of unique hand-picked high-quality goods and services for the discerning expatriate and the high-net-worth Indian. All in a compact 80 pages!

I dette nummeret

The month of August brings with it two reasons for celebrations - one, the country's Independence Day, which falls on August 15; and two, the city of Chennai celebrates its 375th birthday on August 22. In lieu of Independence Day, we present some glimpses of some milestones on India's path to freedom in 'The Album of Time'. And since celebrations in India are never complete without food, 'In Your Kitchen' provides a special collection of recipes that are based on the tri-colour theme of the Indian flag. To mark the birthday of the southern capital, our 'Feature' touches on the founding and development of Madras (as Chennai was formerly known), while 'Spotlight' touches on the week-long Madras Week celebrations organised around this landmark occasion. Those who know Chennai would know the city's penchant for coffee - but what about tea, that other popular beverage that India by? What is the first word that comes to mind when the word chai is mentioned? 'Picture Story' looks at people's reactions from across the country - check their words against yours! Small pleasures await in the lesser known Buddhist trails of Odisha, and in the South Indian city of Kozhikode - flip through 'Seeing India' for more details. There are other treats in store as well - an exclusive interview with Dr. Santrupt Misra, the group HR head of the multi-billion dollar Aditya Birla Group; a note on 'CCQ' or Cross-Cultural Quotient; and a look at STIR, which is revolutionising the education sector by empowering teachers. And most importantly, entries for our annual Beautiful India Photo Competition are now open - look inside for more details!

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