Business Strategy e Magazine - January 2023

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E-Com Trends

The recent e-commerce trends are powering online retail. The e-commerce industry is forever dynamic and embracing new changes to make the industry better. One of the best trends in e-commerce is augmented reality. Augmented Reality, or AR, has changed the entire concept of online shopping. AR is a total game changer in the world of e-commerce, and shoppers benefit from this high-end technology. AR has significantly contributed to changing shopping trends in the fashion and lifestyle industry.

Popular statistics say that more than 100 million consumers are shopping using AR. Right now, the leading business houses are using AR. Still, in the next few years, many more business houses will adapt to this technology, making the shopping experience better and more reliable. AR has yet to become a part of mainstream business, but soon it will become a part of mainstream e-commerce.

Shoppers have become wise; now they know exactly what, how, and when they want it. With greater enforcement of technology, it gets easier to shop. Savvy shoppers can now distinguish well between what is truly beneficial for them and what is not. To make a product or a business reliable and acceptable, trends like AR are indeed the revolutionaries.