Fortune Asia - April - May 2025

No.1 Cosmetics ODM Company Behind the Korean Beauty Wave

The Korean beauty industry is surging. Cosmetics exports surpassed $10 billion in 2024, a tenfold rise since first exceeding $1 billion in 2012.

LEADING A NEW ERA FOR SUSTAINABLE PALM OIL

SD Guthrie is going “Beyond Zero” to raise the bar for greener practices across the industry.

HOW TO SURVIVE A TRADE WAR

THE FIRST FEW MONTHS of President Donald Trump 2.0 have drawn comparisons to the deregulation era of Ronald Reagan, the industrial policy of Alexander Hamilton, the roaring ebullience of the 1920s, the fervid patriotism of the 1950s, and the harsh cultural divisions of the 1960s.

LEVI STRAUSS CEO MICHELLE GASS IS COUNTING ON WOMEN TO BOOST THE DENIM BRANDWITH HELP FROM THE BAGGY JEANS BOOM AND BEYONCÉ

OUTSIDE LEVI'S flagship store in New York's Times Square, the sidewalks are teeming with tourists, buskers, and unauthorized Elmo impersonators. Inside, the store is teeming with mannequins.

TECH AI AGENTS ARE HERE. HOW AFRAID SHOULD WORKERS BE?

AT MOBILE WORLD CONGRESS, the telecom industry trade show held each March in Barcelona, AI agents were everywhere. Or rather, signs touting AI agents were everywhere.

TECH THE NINE LIVES OF MASAYOSHI SON

THE FIRST DAYS of the second Trump administration offered the newly elected president a chance to share the spotlight with some of his most important allies.

INVEST WITHOUT ELON MUSK, WHAT'S TESLA REALLY WORTH?

IN THE WEEKS bracketing Donald Trump's victory on Nov. 5, Tesla’s stock enjoyed one of the most explosive rides in the annals of publicly traded equities, gaining over 50% and almost half a trillion dollars in valuation in the span of just over a month.

INVEST THE SANE PERSON'S GUIDE TO INVESTING IN CRYPTOCURRENCY

THERE HAVE ALWAYS been plenty of reasons for prudent investors to steer clear of the crypto markets. Most obviously, there are the rampant, ongoing, and widely publicized scams.

INVEST THE SANE PERSON'S GUIDE TO INVESTING IN CRYPTOCURRENCY

A PIED-À-MER FOR LIFELONG TRAVELERS

IN 2019, the Italian artist Maurizio Cattelan created Comedian, a series of three identical pieces, each consisting of a fresh banana diagonally duct-taped to a wall.

THE NEW MUSLIM CONSUMER

ADHERENTS OF ISLAM IN SOUTHEAST ASIA ARE BECOMING A BIGGER, MORE AFFLUENT MARKET—AND ARE LOOKING TO SPEND IN LINE WITH THEIR VALUES.

MIDDLE EAST MONEY FLOWS EAST

GEOPOLITICS IS DRIVING MIDDLE EASTERN MONEY TO ASIA AS WEALTHY INVESTORS SEARCH FOR A WAY TO HEDGE A U.S.-DOMINATED SYSTEM.

MALAYSIA'S DATA CENTER POWER PLAY

THE COUNTRY ASPIRES TO PROVIDE THE BACKBONE OF THE GLOBAL AI BOOM. WILL THE BET PAY OFF?

THE RESTLESS MIND OF THE SERIAL ENTREPRENEUR

MARC LORE AND HIS QUEST TO CREATE THE AMAZON OF FOOD DELIVERY

PROFIT PILOT

CEO Ed Bastian has turned Delta Air Lines into the biggest cash machine in the industry, and delighted employees by sharing the wealth. Can he keep the good times rolling in rough economic weather?

CHINA LAUNCHES AN AI COMEBACK

DeepSeek and other Chinese tech firms have erased much of Silicon Valley's lead in artificial intelligence-showing how China's \"fast followers\" can still win a business race.