Campaign Middle East - January 25, 2015

I dette nummeret

This issue of Campaign Middle East features in-depth interviews with OSN chief marketing officer Hamad Malik and LinkedIn Marketing Solutions MENA head Jake Thomas. We turn the global spotlight on BBH, an agency determined to keep walking after client Johnnie Walker walked away. MEC MENA's Yves-Michel Gabay talks us through his nine years in the region, a good year gone by for the agency in 2014, milestones along the way and what the future holds. Ogilvy & Mather MENA CCO Paul Shearer offers his first impressions on advertising in the region. Regular columnists JWT's Ramsey Naja and MediaCom's Nick Barron reflect on retail and the year ahead, respectively.