Campaign Middle East - January 11, 2015

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The 'Predictions Issue' of Campaign Middle East seeks to get perspectives from industry practitioners on what the year 2015 holds. Gazing into the crystal ball are Filmmaster's Piero Cozzi on production, FP7's Tahaab Rais on planning, MediaCom's Nick Barron on media specialists, Leo Burnett Group's Bechara Mouzannar on ad agencies, OSN's Hamad Malik on marketing, MCN's Tom Roychoudhury on integration, Ogilvy One's Nabil Moutran on digital and Geometry Global's Nick Walsh on experiential. In a lighter vein, Faris Yakob of Genius Steals from the US predicts, among other things, that 2015's #IceBucketChallenge will be for Social Media Anxiety Disorder. An in-depth interview with Publicis Worldwide boss Arthur Sadoun sits alongside our regular features. In Private View, ads are reviewed this fortnight by Frame Qatar's Callum Hoy and BPG I bates' Kevin Jones.