Campaign Middle East - November 23, 2014

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The Digital Essays 2014 issue of Campaign Middle East is here, with 23 thought leadership articles from practitioners. Elsewhere, Ramzi Moutran of Memac Ogilvy explains the conscious effort to cultivate an agency culture, and the journey 'From sand to Titanium'. On the media end, in an exclusive interview, OMG MENA's Elie Khouri talks geographic expansion, alongside moving beyond 'media' and up the value chain. Among global features, F1 supremo Bernie Ecclestone pulls no punches as he talks shop, and discusses what it takes to run a racing team. The best work from around the world is in focus as always, with creators explaining the making of the Monty penguin spot for John Lewis. Columnists Nick Barron of MediaCom and Ramsey Naja of JWT reflect on the state of radio ads and the rise of the e-creative, respectively. Plus, all the regular segments.