Campaign Middle East - October 12, 2014

I dette nummeret

'We catch up with Microsoft's Justin Dewhirst who was in Dubai recently to unveil MSN's new look. Saatchi & Saatchi Fallon's global CEO-designate Robert Senior speaks up on the new mandate. We ask Percept Gulf's Priya Hartnell and KPMG's Milind Navalkar to discuss consumer loyalty in Dubai, arguably the world's 'offer capital'. Our columnist Ramsey Naja of JWT MENA reflects on who is more powerful today - 'The Corporation', or 'The Great Unwashed'. APCO's Brad Staples and Mamoon Sbeih say that Saudi Arabia is the next big opportunity for the PR major, which entered the Middle East with an acquisition in Dubai. It has since grown to four offices and tripled its headcount; they tell us how. 25-year-old Dubai-based Liwa Advertising's Sagar Rege and Rahul Kantharia explain the agency's focus on branded video content, which contributes almost half the revenues today. Lowe Lintas & Partners India's Joseph George analyses corporate culture and individual identity, and why the former should draw upon the latter.'