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Campaign Middle East - November 29, 2015
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A familiar situation. The creative brief goes out: “We want banners that catch attention, interactive, engaging, noticeable,want a better brand recall, big formats,expandables, mid-page, homepage takeovers that no one can ignore (etc).”The media brief goes out: “We want click through rates, unique intarget viewable impressions, views,clicks, reach, return on investment....
Campaign Middle East Description:
Campaign ME is the Middle East edition of the UK’s leading magazine for the advertising and media industry.
Our aim is to champion creativity and best practice and to act as a constructive forum for debate in the midst of an ever-evolving media landscape.
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