Saudi Beyond the Dunes A transformative journey through time

For long I had heard whispers of Saudi’s enigmatic beauty. They called it a land where ancient stories are etched into sandstone cliffs, where the past and the future intertwine seamlessly. But whispers, no matter how enticing, rarely ever capture the true essence of a place. So, it wasn’t until I set foot in this mesmerising land upon the invitation of the Saudi Tourism Authority that I truly understood what the hype was all about. Jeddah, AlUla, and Riyadh—three destinations, three completely different worlds, each unfolded like chapters in an epic novel. I approached them with a blank slate, letting their magic paint vivid strokes on the canvas of my mind.

- Sonika Bohra

Saudi has long been synonymous with vast deserts. In the 70s and 80s, it was seen by many Indians as a land of opportunity.

The oil boom created a demand for labour, attracting migrant workers, while Saudi’s religious significance (being home to Mecca and Madinah), made it an important spiritual destination. At the same time, its rapid wealth fostered an image of opulence. Though tourism was limited, Saudi remained a land of both mystery and hope.

Today, Saudi is undergoing a remarkable transformation as part of its Vision 2030 plan, with tourism at its core. The country is opening up to global visitors, diversifying its economy, and positioning itself as a growing cultural and economic force on the world stage.

For me, this transformation is evident in the stunning images shared by travellers experiencing its wonders, offering a glimpse of a dynamic and welcoming nation. Personally, I saw it all come alive as I traversed through the three cities that Saudi recommends modern-day travellers make an itinerary out of.

Just Jeddah

Jeddah is a bustling port city on Saudi’s Red Sea coast. Known for its rich history, cultural diversity, and cosmopolitan atmosphere, it holds great religious importance as it is a major gateway for pilgrims travelling to Mecca and Madinah. Jeddah’s beautiful beaches, dynamic energy, and diverse culture make it both unique and inviting.

Walking along the Jeddah Corniche, a 30-km-long coastal resort area, I was captivated by the stunning views of the Red Sea. Often referred to as the Jeddah Waterfront, it features parks, beaches, walking paths, and cultural landmarks, making it a popular destination for relaxation and leisure.