Maximising on Mini?

Sony’s 2024 range of tellies is bold and beautiful but also unconventional. While others have an OLED panel for the flagship, Sony has stepped in with big bets on Mini LED...

- Kaizad sam

₹4,49,990 / sony.co.in

This time around Sony isn’t focusing just on panel wars. It’s a bit more sophisticated than that. Sony is leveraging its experience in the production of films and incorporating all that data into the final product. Think of it this way… the cameras used to shoot the movies - Sony, the professional displays and software used to master and edit the movies - Sony, you get the drift? So incorporating all that data and using it to make a display best suited for viewing films is the master stroke that Sony believes will win the battle.

The Bravia 7 we have on test is the 75in monster and costs a cool ₹4,49,990 . The Bravia 7 series has three sizes on offer in India with the 55in model starting at ₹2,49,990 and the 65in model going at ₹2,99,990. That puts it above the LG G4 when it comes to cost, but does the Bravia 7 hold up Sony’s ‘holistic’ approach to making a telly? Let’s find out..

Quite the looker