5K CAR CARE

DRIVING THE AUTO FRANCHISE SPACE WITH A COMPREHENSIVE APPROACH TO CAR DETAILING

-  ANAMIKA CS

In the contemporary society, the aspiration to own a four-wheeled vehicle has become prevalent, primarily as a means to facilitate commuting. However, this desire is often accompanied by the challenge of vehicle maintenance. Individuals wish to preserve their automobiles not only in good condition but also to restore their appearance to that of a new car. This objective poses several challenges, nevertheless, the car detailing industry has emerged as a viable solution provider.

Historically, this industry has been somewhat disorganized, accompanied by huge costs but 5K Car Care has taken decisive action to enhance its recognition and address the car detailing needs that exist within the market at an affordable price.

5K Car Care, a car detailing company based in Codissia, Tamil Nadu, is an innovative initiative by Dr Karthick Kumar Chinnaraj, the Founder & CEO. Recognizing the disorganization within the auto franchise industry, particularly in car detailing, Dr Karthick saw an opportunity to bring structure to the sector, which could lead to significant job creation. Hence, in 2012, driven by the vision to provide affordable and easily accessible car detailing services to customers, he founded 5K Car Care in Coimbatore with just three employees. And by 2018, it expanded its operations to several cities in and around Coimbatore.