APPLE SILICON

THE STORY SO FAR

- CHARLOTTE HENRY

Back in June 2020, Apple announced it was transitioning the Mac to what it broadly referred to at the time as "Apple silicon". Instead of Macs containing chips made by Intel or another third party, Apple itself would create the hardware. In November that same year, we saw the first iteration of this the M1 chip.

Apple has always insisted the move away from previous provider Intel would allow it to make more rapid progress in improving the Macs.

"There has never been a chip like M1, our breakthrough SoC for the Mac. It builds on more than a decade of designing industry-leading chips for iPhone, iPad and Apple Watch, and ushers in a whole new era for the Mac," said Johny Srouji, Apple's senior vice president of Hardware Technologies, upon the release of the M1. Generally, this has proved to be correct.

Intel itself was rather taken aback by the release of Apple silicon. In October 2021, CEO Pat Gelsinger told Axios' Ina Fried in a televised interview: "Apple decided they could do a better chip themselves than we could. And, you know, they did a pretty good job." Meanwhile, Apple was buoyant.

Srouji continued the positivity when Apple released the M3 in October 2023. He said that "Apple silicon has completely redefined the Mac experience." This may be a somewhat boastful PR statement, but it is certainly true that the Mac has seen some rapid progress over the last three years.