Apple in 2024

Looks like there is plenty for Apple users to look HENRY forward to this year...

- CHARLOTTE HENRY

Some years are really transformative for Apple. Others see more S L incremental upgrades to its services and product lines. 2023 was definitely one of the latter. There were certainly meaningful advances - look at the development of Apple silicon and iPhone camera tech - but there were no real jaw-dropping "one more thing" moments.

That might all change in 2024 though, now that the Apple Vision Pro headset has finally released. The Vision Pro launch marks the first time in a number of years that Apple has stepped into a whole new product category, and it will be a major test for both the company and Tim Cook's leadership. Can Apple make a breakthrough and take on rivals like Meta in this space? The price point, starting at $3,499, indicates that the Vision Pro is not yet intended to be a mass market product.

The headset needs to succeed on its own, albeit potentially niche, terms - however, Apple has not made it clear what those terms are. It will be interesting to watch the reception the Vision Pro receives in the real world, and the use cases people find for it. It's a high price point though, and a complete flop would obviously be hugely embarrassing, especially when Apple's foray into the tech has taken so long to come about.

There is also talk of a lower-priced headset. This will likely remove the outside screen which lets others see the user's eyes. It's clear Apple knows it needs to have a cheaper model, and more details, if not the product itself, will likely be revealed this year.

OTHER 2024 HARDWARE