GELITA paves the way for next generation protein and cereal bars

GELITA, a world leader in collagen peptide solutions for food and nutrition, is introducing OPTIBARⓇ: an innovative ingredient that allows manufacturers to create future-proof, next generation bars that satisfy two of the most important consumer trends.

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OPTIBAR® allows more protein to be delivered in functional bars with a long-lasting, soft and indulgent texture. It also acts as a sugar-free binder, enabling 'low sugar' and 'no sugar' claims in cereal bars.

OPTIBAR® is a specific blend of collagen peptides optimized for bar production. It has excellent solubility, so it creates pleasantly smooth bars with an indulgent mouthfeel that lasts throughout their shelf life - even at very high protein levels of as much as 60 percent. For best results, GELITA recommends using OPTIBARⓇ together with whey or plant-based protein: Whey and plant proteins add structure, while OPTIBARⓇ ensures homogeneity, a pleasant bite and long-lasting softness.