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THE HIDDEN COSTS OF CHEAP GADGETS

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December 2025

What Brands Still Won't Tell You in 2025

- Words By: Shintu Dhang

India's love affair with ultra-cheap electronics shows no signs of slowing down. In 2025, the sub-₹2,000 segment is exploding with neckbands, LED bulbs, Bluetooth speakers, OTG pendrives, and mini power banks that promise the moon for pocket change. Flipkart's Big Billion Days and Amazon's Great Indian Festival have trained us to believe that ₹299 can buy “premium” anything. But open any consumer forum, or simply ask your neighbourhood repair guy, and the same horror stories repeat. Here are everyday gadgets Indians buy by the millions, and the hidden price we all pay for them.

WIRELESS NECKBANDS

Walk into any metro compartment and you'll spot at least three people wearing brightly coloured neckbands that cost less than a movie ticket. Brands like Goboult Audio Maverick, pTron Tangentbeat, and Zebronics Zeb-Yoga dominate this category with claims of "40-hour battery", "dual pairing", and "magnetic earbuds". Reality hits around a month, the rubberised cable hardens and cracks near the controller, exposing wires, and the battery drops to 4-5 hours. A 2025 survey revealed that 68% of neckband buyers under ₹1,000 had to replace the product within six months, that's ₹800 spent twice a year instead of ₹2,900 once every three years on a Sony WI-C310.

LED BULBS

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HOW TO? SET UP AND OPTIMIZE DUAL SCREENS FOR WINDOWS DESKTOP

Setting up dual monitors on a Windows desktop can significantly boost productivity, allowing you to multitask seamlessly, whether you're coding on one screen while referencing documents on the other, or gaming with a secondary display for chats and stats.

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January 2026

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CREATOR OF THE MONTH Sonia Shenoy

Financial literacy and education have always been my passion.

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January 2026

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THE NEW ARCHITECTS OF INFLUENCE

At the start of 2026, hear from 26 of India's top marketing leaders on how fresh ideas are shaping the modern brand

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January 2026

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ONEPLUS 15R BALANCING AFFORDABILITY AND PERFORMANCE

OnePlus is known for providing flagship experiences at accessible prices, and the OnePlus 15R continues this trend.

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January 2026

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SEASON 10, REDEFINED

VinFast Brings Global Flair to the Tech Fashion Tour Runway

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January 2026

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SONY ULT TOWER 9 WHEN A PARTY SPEAKER IS POWERFUL ENOUGH TO MAKE THE BUILDING FEEL ALIVE

I have used many portable and party speakers over the years, including Sony's compact ULT Field 3, which I genuinely enjoyed for its easy portability and everyday usability.

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3 mins

January 2026

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LIVING WITH RAIDA GEAR

Tested on Open Roads, From Mumbai to Panchgani

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January 2026

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THIS ₹12K PHONE IS WAY TOO POWERFUL

I did not expect to be impressed by a ₹12K smartphone in 2025. Yet the Poco C85 5G managed to punch well above its weight during my daily use.

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January 2026

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CARS AND BIKES TO LOOK FORWARD TO IN 2026

A glimpse into the machines that will define the road ahead

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January 2026

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THE WORLD IS READY TO BE EXPLORED AGAIN

Places to Visit in 2026

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January 2026

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