SAMSUNG'S VISION FOR AI AND INNOVATION IN INDIA

Insights from JB Park, President & CEO, Samsung Southwest Asia

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Samsung, one of the largest tech companies in the world, invited us to a roundtable discussion with JB Park, President and CEO of Samsung Southwest Asia. In this in-depth conversation, JB Park shared his insights on topics critical to India and Samsung's long-term roadmap, including the vast potential of the Indian market, plans for establishing a global AI research hub, strategies for monetising AI, and ideas for expanding Samsung's product portfolio. He also addressed key concerns such as privacy, security, and after-sales support. This conversation decodes JB Park's vision for Samsung's future in India, one that places artificial intelligence, localisation, and trust at its core.

ex: Mr Park, Samsung has been significantly expanding its R&D and AI capabilities in India. Could you talk about India's strategic role in Samsung's global growth, particularly in AI and software engineering?

JB Park: India is absolutely central to Samsung's global growth in AI and software engineering. We have invested in over 14,000 engineers across Bangalore, Noida, and Delhi, with a strong focus on AI and semiconductor architecture. We've shifted from traditional manufacturing to advanced software engineering. Bangalore alone hosts 10,000 engineers, including 4,000 expert semiconductor architects driving AI-centric development. We view India's talent pool as equal to Silicon Valley's in AI capabilities, and we source talent from across the country, including regions like Assam. Through our CSR program, Solve for Tomorrow, we're also nurturing young engineering talent from school through college to build the future AI workforce.

ex: That's an impressive scale. Do you see India becoming a global AI hub for Samsung?