FASHION AND AI

AI is making a major impact on the fashion industry by transforming various aspects such as design, manufacturing, and customer experience.

- Shintu Dhang

It has enhanced the industry by improving trend forecasting and design modifications.

Many fashion giants have integrated AI into business operations to boost sales and streamline processes across different departments. Customers can now use AI-powered virtual styling tools to select items based on their body type, skin tone, and personal needs, leading to a better shopping experience.

AI-driven data helps designers improve fitting by creating 3D models of customers’ bodies. For example, Bodify uses computer vision and AI to determine measurements by analyzing shopper photos. Other companies use AI computer vision and 3D reconstruction to develop 3D models of customers, allowing AI software to understand body shape, size, and colour to suggest the best-fitting styles.

AI has been crucial in the new age of fashion, aiding in idea generation, image consulting, and the creation of custommade garments. Brands like Styleriser use AI-driven software to assist shoppers in their shopping experience.