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Exhibit
|August 2023
How Two Blockbusters Revived Cinema
Being Indian film fanatics, it is common for us to witness two big films going head to head against each other at the box office. It was just recently when two tentpole blockbuster films, Gadar 2 and Oh My God 2 clashed at the box office with both emerging as successes. However, this phenomenon is quite a rarity in the West. Major Hollywood studios do not shy away from shuffling release dates to avoid clashing with other major films. As a result, audiences are yet to witness both DC and Marvel Studios releasing their major films on the same day. While DC and Marvel are juggernaut IPs which generate billions in revenue, studios do not generally pitch even their non-superhero blockbusters against each other. Well, that was until July 2023 when the landscape of blockbuster cinema was changed forever with Greta Gerwig’s Barbie and Christopher Nolan’s Oppenheimer!
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