Smart storage, bold outcomes, and a greener edge

From chasing sales to delivering outcomes, the data game is evolving. In a world where power bills bite and agility rules, smart storage is the new secret weapon. The future? Leaner, greener, and driven by those who move faster than the shift itself

- HARSH SHARMA & BHARTI TREHAN [e-mail] [e-mail]

Data storage has quietly become one of the most critical pillars of digital transformation for enterprises and SMBs alike.

In India, the story has been especially sharp; businesses that once bought hardware in bulk are now embracing Cloud, consumption-driven models and AI-ready storage to support scale.

For SMBs, this shift is not just about cost control but about agility, compliance and long-term sustainability. The partner ecosystem has evolved in tandem, moving beyond resale to value-added services and outcome-based delivery. Against this backdrop, we spoke with Andrew Fisher, Area Vice President, Partners, Asia Pacific, Japan and India, Pure Storage, on how the company is enabling partners to lead this transformation.

From resale to outcome-based models