How to use Analytics to Regulate Expenditure and Achieve Business Growth

IT business leaders share insights on leveraging data-driven analytics strategies for smarter B2B expenditure regulations and optimising investments

- BHARTI TREHAN

With the increasing rate of competitive business environments, B2B marketing analytics is playing an important role in maximising the impact of marketing investments. Organisations don't depend on intuition alone; data-driven marketing assists businesses in allocating resources efficiently, enhances engagement and drives measurable ROI in B2B marketing. By taking advantage of analytics, companies can redefine their B2B marketing strategy, providing that every dollar spent contributes to the growth of revenue.

The IT industry shared its insights on the role of B2B marketing analytics. Gurtej Singh Chawla, Director in Marketing at Innova Solutions and Sanjay Khera, Head of Marketing at Eventus Security, highlight the significance of analytics in making informed decisions. From channel attribution to marketing performance metrics, advanced analytics tools provide the understandings crucial to optimising budget allocation and improving customer engagement. Their views examine how data-driven strategies help organisations improve marketing spend optimisation, support customer relationships, and acquire long-term business success.

Comments from IT Business Leaders

GURTEJ SINGH CHAWLA

DIRECTOR, MARKETING, INNOVA SOLUTIONS

"A year ago, we faced a tough reality: marketing budgets shrinking, leads drying up and stakeholders demanding clear evidence of ROI. Marketing felt like an expensive guessing game, and frustration ran high. That's when we decided to pivot sharply, embracing analytics to replace intuition with precision.