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PELOTON PLANS TO SELL ITS DELUXE STATIONARY BIKE AT COSTCO TO REACH HOLIDAY SHOPPERS
AppleMagazine
|October 25, 2024
Peloton plans to sell its deluxe stationary bike at Costco this holiday season as the struggling connected-exercise company seeks to broaden its customer base.
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The Peloton Bike+, a stationary bike that enables riders to participate in online classes and work out with a virtual community of friends, will be sold at a discount online and in 300 Costco stores from November through mid-February, the companies announced this week.
The model will sell in Costco stores for $1,999 and will require self-assembly. That’s about $500 cheaper than buying a new bike directly through Peloton’s website, a purchase which includes delivery and setup. Costco will also sell the Peloton Bike+ on its website for $2,199, which includes delivery.
“The Costco brand is incredibly powerful and respected in the U.S. and abroad,” Dion Camp Sanders, Peloton’s chief emerging business officer, said in a news release. “Costco members know they are shopping for high quality products from trusted brands with the best value.” 
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