PARENTS WILL HAVE TO SET ASIDE SOME EARNINGS FOR CHILD INFLUENCERS UNDER NEW CALIFORNIA LAWS

Parents in California who profit from social media posts featuring their children will be required to set aside some earnings for their minor influencers under a pair of measures signed by Gov. Gavin Newsom.

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California led the nation nearly 80 years ago in setting ground rules to protect child performers from financial abuse, but those regulations needed updating, Newsom said. The existing law covers children working in movies and TV but doesn’t extend to minors making their names on platforms such as TikTok and Instagram.

Family-style vlogs, where influencers share details of their daily lives with countless strangers on the internet, have become a popular and lucrative way to earn money for many.

Besides coordinated dances and funny toddler comments, family vlogs nowadays may share intimate details of their children’s lives — grades, potty training, illnesses, misbehaviors, first periods — for strangers to view. Brand deals featuring the internet’s darlings can reap tens of thousands of dollars per video, but there have been minimal regulations for the “sharenthood” industry, which experts say can cause serious harm to children.