META FACES $100K DAILY FINE FROM NORWAY REGULATOR OVER PRIVACY CONCERNS IN USER ADVERTISING

Meta will face a hefty fine over advertising practices that violate user privacy, Norway’s data protection authority said this week, unless the Facebook and Instagram owner takes action to comply with the law.

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Norwegian regulator Datatilsynet says that behavioral advertising — a common marketing model that profiles users by collection information like their physical locations, among other data — without consent is illegal. Because of this, Datatilsynet imposing a “temporary ban” of such practices on Facebook and Instagram.

During the ban, which starts August 4, Meta risks a fine of up to 1 million Norwegian kroner (nearly $100,000) each day. The ban will “last for three months, or until Meta can show that it complies with the law,” Datatilsynet said.