'GET READY WITH ME': VIDEO GENRE THAT FOCUSES ON EVERYDAY LIFE IS EVERYWHERE - AND NOT SLOWING DOWN

“Get Ready with Me” — to go on a date, go to work or ... get fired?

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'Get Ready with Me” videos are everywhere these days, and they’re as straightforward as the name suggests. Social media users, often influencers, invite viewers to watch them get ready to do something or go somewhere. And embedded in the storyline are the skin care, the makeup, the hairdo and all the glam that goes into looking hot — and, of course, the personal stories about life or love that arrest your attention.

GRWM videos, as they’re also known, are part of a trend of “with me” content that has gained popularity over the past decade. Think “Clean with Me” videos where users watch people clean their homes for inspiration or pleasure. Or hourslong “Study with Me” videos for students who want buddies for intense cramming sessions but don’t have any friends nearby.

More than a decade after debuting on YouTube in the days when creator content was still relatively new, “Get Ready with Me” videos and their personal sensibilities have inundated social media thanks to a shorter iteration of the genre, which seems to have lent them a more personal and even revelatory tone.

“For creators, this is a vehicle for storytelling,” says Earnest Pettie, a trends insight lead at YouTube. “It becomes an excuse to share something about your life.”

PEOPLE ARE WATCHING BY THE BILLION