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'BLACKBERRY' FILM HAILS THE MUST-HAVE GADGET THAT THE IPHONE TURNED INTO A FORGOTTEN RELIC
AppleMagazine
|AppleMagazine #602
Almost everyone knows Steve Jobs' uncanny vision, relentless drive and technological wizardry hatched the iPhone, a breakthrough that continues to reshape culture 16 years after the late Apple co-founder introduced the device to the world
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But when Jobs unveiled the first iPhone in 2007, another smartphone was the must-have gadget.
It was the BlackBerry, a device so addictive that it became known as the "CrackBerry" among tech nerds and power brokers hunched over a tiny keyboard that was best operated with both thumbs clickety-clacking.
Now the BlackBerry is "that phone people had before they bought an iPhone," a relic so irrelevant that the Canadian company that made it is now valued at $3 billion - down from $85 billion at its 2008 peak when it still controlled nearly half of the smartphone market.
But its legacy is worth remembering - and audiences will get a chance to learn more about its origins in the new film, "BlackBerry." The film out last weekend in theaters is the latest movie or TV series to delve into technology's penchant for groundbreaking innovation, blind ambition, ego clashes and power struggles that turn into morality tales.
That formula has already spawned two Academy Award-nominated movies written by Aaron Sorkin, 2010's "The Social Network" delving into Facebook's founding and 2015's "Steve Jobs," dissecting the Silicon Valley icon. Then came last year's flurry of TV series examining the scandals enveloping WeWork ("WeCrashed"), Uber ("Super Pumped") and disgraced Theranos CEO Elizabeth Holmes ("The Dropout"), which won
Amanda Seyfried an Emmy for her turn in the starring role.
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