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APPLE TV+ IS NOW JUST APPLE TV

AppleMagazine

|

October 17, 2025

Apple is quietly rebranding its flagship streaming service, dropping the “+” and consolidating Apple TV+ into a simpler, unified brand: Apple TV.

APPLE TV+ IS NOW JUST APPLE TV

The move, which insiders describe as a strategic reset rather than a cosmetic update, signals how Apple is reshaping its entertainment division to stand toe-to-toe with industry titans like Netflix, Disney, and Amazon.

THE STREAMING SERVICE GETS A NEW IDENTITY

After years of building its identity around prestige television, Apple is acknowledging what many viewers have already been calling it — just Apple TV. The simplified name reflects Apple's broader plan to merge content, hardware, and software under a single identity, similar to how “Apple Music” and “Apple Arcade” have evolved beyond niche categories.

By aligning its streaming platform with its hardware brand, Apple appears to be preparing for a deeper ecosystem strategy: one where the Apple TV set-top box, the tvOS software, and its original content all operate under a single, cohesive brand identity.

This rebrand comes as Apple prepares a new phase of expansion, including exclusive sports rights, interactive experiences powered by Apple Intelligence, and deeper cross-platform integration with iPhone, Mac, and Vision Pro.

A STREAMING SERVICE BUILT AROUND EXPERIENCE

Apple's philosophy for TV has always been about polish and restraint — a counterpoint to the chaotic volume of Netflix or the nostalgia-driven catalog of Disney+. Each Apple series, from Severance to Slow Horses, has been positioned less as a mass-market show and more as a reflection of Apple's design ethos: minimalist, thoughtful, premium.

AppleMagazine からのその他のストーリー

AppleMagazine

AppleMagazine

APPLE EXPANDS SOLAR AND WIND INVESTMENTS ACROSS EUROPE

Apple is doubling down on its commitment to renewable energy with a sweeping new initiative that adds hundreds of megawatts of solar and wind capacity across Europe.

time to read

4 mins

October 17, 2025

AppleMagazine

AppleMagazine

STARSHIP FLIES AGAIN – AND SPACE INFRASTRUCTURE PLANS GAIN MOMENTUM

On October 13, 2025, SpaceX successfully conducted its 11th Starship flight test, launching from Starbase, Texas, and completing a full mission profile that included engine reignition, payload deployment, and controlled splashdown maneuvers.

time to read

3 mins

October 17, 2025

AppleMagazine

AppleMagazine

APPLE REVERSES MULTITASKING CHANGE IN LATEST IPADOS 26 DEVELOPER BETA AFTER DEVELOPER BACKLASH

Apple's newest iPadOS 26 Developer Beta quietly reverses one of its most controversial design decisions, restoring a multitasking feature that developers and early testers had heavily criticized. The change marks a rare public retreat for Apple's software design team and highlights how the company is responding more directly to developer and user feedback during its beta cycles.

time to read

3 mins

October 10, 2025

AppleMagazine

AppleMagazine

SENATE REPORT WARNS AI COULD ERASE 100 MILLION U.S. JOBS IN A DECADE

A new report from a U.S. Senate committee warns that artificial intelligence could wipe out or radically transform up to 100 million American jobs over the next ten years, calling it the most significant labor disruption since the Industrial Revolution.

time to read

3 mins

October 10, 2025

AppleMagazine

AppleMagazine

MILLIONS OF WINDOWS 10 USERS WARNED TO ACT NOW AS MICROSOFT'S DEADLINE LOOMS

Microsoft is issuing new warnings to Windows 10 users as the company prepares to end support for the decade-old operating system, putting millions of computers at risk of security vulnerabilities.

time to read

2 mins

October 10, 2025

AppleMagazine

AppleMagazine

APPLE RELEASES MACOS TAHOE 26.1 DEVELOPER BETA 2 AMID GROWING USER CRITICISM OVER PERFORMANCE AND STABILITY

Apple has released macOS Tahoe 26. 1 Developer Beta 2, the latest build of its next-generation desktop operating system, expanding the testing cycle ahead of its expected public rollout later this fall.

time to read

3 mins

October 10, 2025

AppleMagazine

AppleMagazine

MULTITASKING MAKES YOU FALL FOR PHISHING-STUDY EXPOSES HIDDEN SECURITY BLINDSPOT

A groundbreaking behavioral study has revealed a dangerous vulnerability lurking in the modern workplace: the more we multitask, the more likely we are to fall for phishing scams.

time to read

4 mins

October 17, 2025

AppleMagazine

AppleMagazine

CHINA DOUBLES EV EXPORTS IN SEPTEMBER AS DOMESTIC PRESSURE FUELS GLOBAL PUSH

Chinese electric vehicle exports surged to 222,000 units in September 2025 — a 100% increase compared to the same month last year — underscoring how domestic market pressures, fierce competition, and price wars are driving automakers to seek growth abroad.

time to read

4 mins

October 17, 2025

AppleMagazine

AppleMagazine

IPHONE 17 PREORDERS SPIKE AS GLOBAL PHONE SALES DEFY TARIFF PRESSURES

Apple's latest smartphone launch is off to an impressive start.

time to read

1 mins

October 17, 2025

AppleMagazine

AppleMagazine

WALMART PARTNERS WITH OPENAI TO ENABLE SHOPPING DIRECTLY THROUGH CHATGPT

Walmart has entered a defining moment in its digital evolution, introducing a conversational shopping experience that lets customers and Sam's Club members purchase items directly through ChatGPT.

time to read

5 mins

October 17, 2025

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