Here’s how they built an ADV motorcycle armor and upgrades company, how they test their products, and how they stay consistent in a constantly evolving industry.
Let’s talk about how BDCW got started and how things have progressed.
Kurt: We opened for business in 2007 with three products, one of which was a skid plate for the KTM 950 Adventure. We eventually brought in other brands to fill in the catalog—products that we tested or already used ourselves. If it wasn’t something we knew was quality, we didn’t carry it. At one point, there were about 400 items on our website from 50 different brands, which got a little too crazy to maintain, so as we expanded, we chose to cut back on other brands.
In the beginning, we were mainly focused on KTM and created the prototype for a friend competing in the Baja 1000 on a KTM 950 Super Enduro just in time for the race. In 2009, we expanded into BMW adventure motorcycles a big move that transformed the business and took BDCW to the next level.
Martha: There’s a community of small adventure-motorcycle-oriented businesses like Black Dog out there, and we are all big fans of each other. We don’t really think of each other as competitors, which further builds the community and has made it a really fulfilling life for all of us.
この記事は Adventure Motorcycle (ADVMoto) の July - August 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です ? サインイン
この記事は Adventure Motorcycle (ADVMoto) の July - August 2023 版に掲載されています。
7 日間の Magzter GOLD 無料トライアルを開始して、何千もの厳選されたプレミアム ストーリー、8,500 以上の雑誌や新聞にアクセスしてください。
すでに購読者です? サインイン
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