FACTORY FARMVILLE

Roblox hit GROW A GARDEN has become one of the biggest games in the world

- Mollie Taylor

I fear Grow a Garden's entire premise was ruined for me less than 30 minutes in, when another player handed me a gigantic watermelon. The monstermel turned out to be worth 800,000 sheckles - I was still barely scraping 1,000 at a time from my handful of strawberry and blueberry bushes, and in a flash the joy of 'number go bigger' had been felled at the hands of a kind stranger.

Even before a gigantic fruit squashed my sense of accomplishment, I couldn’t quite understand what it is about Videogame that’s caused it to become one of the most popular experiences on Roblox right now. When I was playing it during an early weekday afternoon, the Roblox app claimed to have 3.2 million people growing and cultivating their own nondenominational toy brick farms, with over 11.1 billion visits since it launched in late March 2025.

That’s maybe underselling how fast this beanstalk has grown. By May, it had set a Roblox record for concurrent players with 8.9 million online at once - that’s twice as many people as there are active in the top 100 Steam games combined as I’m writing. When its big summer update launched in June, 21.6 million people jumped online simultaneously to play it.

Grow a Garden is one of many tycoon-esque games rising in popularity across platforms like Roblox and Fortnite’s user-created islands. The premise is simple enough: grow crops, sell them, buy rarer and more expensive crops, watch the number go higher and higher until you get bored.

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