Moving with the times as flags are digitally printed and then stitched at edges

More than 500 VE Day 80 flags have been made by the Leeds company which have been digitally printed onto fabric and then stitched around the edges by their seven sewing machinists.

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The Union Flag is the background to the official flag with a badge in the middle with VE Day 80 surrounded by poppies.

"Because of the badge element in the middle if we had cut and sewn the flags we would have had to print the badge element separately and stitch each individual one in place which would have had a cost and time implications," explains Philip.

"Also you don't know how many you are going to need or in what size. Digital lends itself to that because it is flexible and you can add them almost straight into production once you receive the order."

While digitally-produced flags are popular in the commercial sector where price is a major factor, Philip says there is still a demand for the more traditional way of working and their order book is a mix of the two.

Digitally printed flags is a flooded market - any signs company with a digital printer can make them - but Philip maintains that there is still a gulf between those and what they offer.