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From lockdown brownie start up to thriving bakery enterprise

Yorkshire Evening Post

|

October 15, 2025

What started as a sweet gesture during lockdown has now evolved into a thriving bakery enterprise. Savannah Roqaa, 29, is the owner of the Savvy Baker, a viral brownie company and, in the past five years, Savannah has gone from baking her first batch of brownies to now selling thousands of brownies each week on social media and from her shops across the north.

So, a very exciting time for the Savvy Baker...your biggest venture to date later this year - a café and bakery in Trinity Leeds?

"This is the best place in Leeds we could ask for. It will be a taste for all of your senses as the brownies will be made in an open kitchen onsite. There'll even be a matcha bar. We always think about how we're matching the right drink to the right brownie."

Okay, so that's happening now but five years ago you were living in a flat, working as a nanny when lockdown was announced. And, like many people during the pandemic, you decided to try baking after seeing online videos...

"I'd never baked anything. Then, in lockdown, April 2020, everyone was at home baking banana bread, so I did. It tasted really nice and I really enjoyed it."

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