Industry to collaborate for Love Lamb Week

THIS year's Love Lamb Week will see a raft of industry activity to celebrate lamb, its versatility and nutrition, and the farmers and landscapes involved in its production.

- WMN REPORTER

A decade on from the launch of Love Lamb Week, Quality Meat Scotland (QMS) is leading this year’s campaign from Monday, September 1 to Sunday, September 7 with support from AHDB in England, HCC in Wales and LMC in Northern Ireland alongside other key stakeholders.

Emma Heath, director of marketing for QMS said: “We are delighted to be working collaboratively with the other levy boards and the wider stakeholder group, including the National Sheep Association (NSA) and National Farmers’ Union (NFU). It’s a great opportunity to celebrate lamb and the farmers and climate we have in the UK which makes it the perfect place to rear lamb.”

Rob Duncan, assistant brand manager for QMS, added: “As part of Love Lamb Week, QMS will be extending our successful Make it Lamb campaign to encourage people to enjoy lamb during this key time. The campaign features plenty of varied, easy and inspiring recipes for making the most of Scotch Lamb - easily identified by the iconic Scotch Lamb logo. With recipes including Indian spiced Scotch Lamb burgers with mango ketchup, lamb meatball tagine and hot honey air fryer Scotch Lamb chops with whipped feta there's lots of inspiration to make the most of lamb during Love Lamb Week and beyond.”