Geronimo! Zip World takes over roof-top attraction

NEW operator of the Principality Stadium rooftop attraction has been confirmed in a deal between the WRU and Gwynedd-headquartered adrenaline attraction venture Zip World.

- SION BARRY Business editor [e-mail]

The roof walk, stadium drop and flyer elements of the attraction will reopen to the public today under its new name Cardiff Zip World - having previously been branded Scale.

It follows the ending of the previous agreement between the union and its initial operator Wire & Sky.

Both parties are hopeful of reviving the fortunes of the attraction, with Zip World operating it at arm’s length from the WRU and utilising its extensive marketing expertise and huge customer database from its others attractions across the UK.

Under the previous operating arrangement, the attraction was not even able to break even operationally, such were the low numbers of users.

It was funded by the union at a cost of around £4.7m from the proceeds of the sale of a minority stake in the Six Nations to private equity firm CVC Capital Partners.

While at a concept stage, it is also understood that Zip World is also exploring options for a new attraction that could go around the circumference of the stadium.