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Bakery hits out at 'damaging dishonest' review

Western Mail

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February 13, 2026

AN INDEPENDENT Welsh bakery said a “dishonest” one-star review has “knocked the wind out” of them.

O'Connell's Bakery in the market town of Abergavenny said the “damaging” review could undo much of their hard work and made them question what sort of person would do something like this.

In a social media post, O'Connell's said it received the negative rating through a third-party platform. The reviewer claimed a delivery never arrived, but O'Connell's said tracking confirmed they accepted the parcel.

‘They described the review as “next-level dishonest” and “damaging”, adding that a false review like this one can “undo weeks of hard work, affect visibility, trust, and sales”

‘A post from O’Connell’s Bakery said: “Honestly, this has knocked the wind out of us.

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