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Frasers chooses Savills to run designer outlet

Western Daily Press

March 05, 2026

AVILLS has been appointed by Frasers Group to provide property management services to Swindon Designer Outlet.

- SION BARRY

The retail scheme, which extends to 250,000 sq ft and comprises of 110 units, is located in the historic Great Western Railway buildings in the centre of Swindon.

The retail destination has experienced a sustained rise in footfall, turnover and average spend, supported by the arrival of new brands such as Rituals and Crocs.

This has been alongside reinvestment from longstanding tenants, which include Polo Ralph Lauren, Reiss, Tommy Hilfiger, New Balance and Nike.

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