Instacart Scraps Price Tests Amid Pushback

Instacart is ending all price tests following customer pushback to a report that the online shopping platform was charging different prices for the same items.

- By Chris Wack

The San Francisco grocery-delivery company, whose parent is called Maplebear, said on Monday that effective immediately, retailers will no longer be able to use Eversight technology to run item price tests on its platform.