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Americans Near Year-End With a Shopping Spree

The Wall Street Journal

|

November 24, 2025

Consumers seeking value are spending big at retailers like Walmart and Gap

- BY SUZANNE KAPNER AND SARAH NASSAUER

Americans Near Year-End With a Shopping Spree

Above, Brittany Martin plans to buy her family gifts even after she was laid off. Right, Walmart recently reported strong results.

America’s biggest retailers have discovered that the consumer is far from dead.

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