Zoya unveils Kashmir-inspired jewellery with Sonam Kapoor as muse

Zoya's latest collection celebrates seasons with timeless artistry and feminine expression.

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Sonam Kapoor Ajoy Chawla

Much has been written about Kashmir being the literal definition of heaven on Earth.

It has, after all, been the inspiration for creatives for centuries. Zoya, a jewellery brand from the house of TATA, which prides itself on catering to the contemporary Indian woman with discerning taste, has also turned to the valley for inspiration time and again. And to represent their unique Kashmir-inspired pieces, they have chosen Sonam Kapoor, the quintessential modern Indian woman, as the face of this collection.

"The collection captures the poetic beauty of Kashmir's seasons in art-like, fluid, organic forms, inspiring renewal for her," says Ajoy Chawla, CEO Jewellery Division, Titan Company Ltd. Speaking about the brand and its vision, he adds, "With its heart in India and an eye on the world, Zoya is renowned for its aesthetics and crafting, finding design inspiration for its stunning collections in myriad facets of the Zoya woman's journey. It dives into the spirit of its muse, creating collections that resonate with personal meaning for its wearer. The pieces are crafted to be wearable and imagined as a talisman, so she can celebrate herself every day. Zoya aims to reconnect women with their feminine selves and revive their sense of self-expression."