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India Is Witnessing Surge In Illegal Betting
The Sunday Guardian
|March 16, 2025
Illegal betting and gambling activities in India have surged dramatically in recent years, with digital platforms accounting for a staggering 1.6 billion visits in just three months across four major sites, according to a report by Digital India Foundation.
One of the findings mentioned in the report is that the organic search traffic to illegal betting sites crosbout with 184 million visits. The organic search figure exceeds the traffic driven by social media platforms, which contributed around 42.8 million visits, as per the data mentioned in the report.
The mirror websites alone contributed significantly to the scale of the illegal market. Just three Parimatch mirrors alone generated an additional 266 million visits.
The report adds, "While major digital platforms prohibit betting and gambling-related promotions, enforcement is highly inconsistent. Advertisements on Facebook Ad Network have grown exponentially in recent years."
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