How small brands can grow

On small versus big businesses, the differences are in more than just size. They're in approach, mindset, and values. Where big brands are multilayered corporate structures, small businesses have a small team with little to no red tape. Whereas for big businesses, it often means slower decision-making and rigid processes, whereas small businesses can pivot more quickly.

- DEEPALI MATHUR

The answer lies in smart strategies, creativity, and the ability to use digital marketing tools more effectively than big players and unlock a significant competitive edge.

According to a recent report by Forbes, 70% of small businesses actively invest in digital marketing to gain visibility and attract new customers. This trend highlights a shift where smaller players are no longer limited by budget or size, but instead can level the playing field through tailored digital marketing strategies.