BJP's Campaign Woos Bihari Migrants Nationwide

The BJP has launched a nationwide campaign targeting Bihari-origin voters to secure victory in Bihar elections.

- ABHINANDAN MISHRA

The Bharatiya Janata Party, aiming for a return to power in Bihar in the upcoming Assembly elections, has launched an extensive outreach campaign across 150 districts nationwide. Publicly packaged under the broader framework of "Ek Bharat Shreshtha Bharat," the campaign is rooted in a targeted political strategy focused on identifying and mobilising Bihari-origin voters living across the country, so they return to Bihar and vote.

The initiative is being spearheaded by senior BJP leaders Tarun Chugh and Dushyant Gautam, with operational oversight by the party's core committee under party leader and in-charge Vinod Tawde. Sources stated that these 150 districts were carefully selected through internal assessments based on the concentration of Bihari migrant populations.