Sun Life: Shaping wealth legacies for generations with insurance

Sun Life strengthens its leadership in High Net Worth insurance as Singapore grows as Asia's wealth hub

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Singapore's status as a leading wealth hub shows no signs of slowing.

The island-state continues to attract High Net Worth (HNW) and Ultra High Net Worth (UHNW) individuals and families from across the region. Over the past five years, the number of UHNW individuals in Singapore grew by 158 per cent to 4,200, driven by newly minted citizens and the establishment of family offices. This figure is expected to rise by another 43 per cent to around 6,000 by 2026 from Citywire Asia report.

For these individuals, wealth planning today extends beyond traditional protection. Managing global assets, navigating volatile markets and planning for smooth intergenerational wealth transfers have become priorities. These factors are driving them to increasingly turn to insurance products.

Sun Life, with its more than 160 years of global heritage and deep expertise in HNW insurance, is positioning itself as a trusted partner by offering solutions that address their evolving needs.

Christopher Albrecht, chief executive officer of Sun Life Singapore says: "Our HNW and UHNW clients are redefining their priorities. They want solutions that reflect the way they live, work and invest today. They are looking for strategies that provide security while giving them the flexibility to pursue growth opportunities and plan confidently for future generations. At Sun Life, we focus on helping them make informed decisions and giving them greater control over how they manage, protect and transfer their wealth."

SUN LIFE'S LEADERSHIP AND FINANCIAL STRENGTH

Sun Life's strong foundation underpins its position as a market leader in HNW insurance across Asia. The company has more than 130 years of experience in Asia, serving about 85 million clients worldwide and has C$1.54 trillion in assets under management (as of June 30, 2025).

In Singapore, Sun Life holds an AA rating from Standard and Poor's, the highest among life insurers locally.