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Singapore at the Innovating with a human touch

The Straits Times

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May 29, 2025

Today, MHR thoughtfully uses technology to make stays more convenient without losing the human touch. M Social's AI voice assistant and M Social Decentraland, the group's virtual hotel in the metaverse, are just some of these innovations.

"Singapore's DNA — innovation, multiculturalism and precision — is deeply woven into who we are," says Mr Saurabh Prakash, interim chief operating officer and chief commercial officer of MHR.

Other than digital transformation, MHR has quietly been greening its operations. Its six Singapore hotels recently earned Global Sustainable Tourism Council certification. The buildings use practical energy-saving measures, like systems that adjust room temperatures when guests are not in their rooms.

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