Shein expects bumper $2.6b profit in 2025 despite US tariffs

Shein Group has told investors it is expecting a bumper US$2 billion (S$2.6 billion) in net income in 2025, after higher profit margins through price hikes and cost-cutting helped overcome a drop in online traffic caused by US President Donald Trump’s punitive tariffs.

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The Singapore-based e-commerce giant is forecasting mid-teen percentage growth in sales, according to people familiar with the matter, who asked not to be identified as the targets are private.

The US$2 billion net income guidance for 2025 suggests profit could nearly double from the US$1.1 billion it reported for 2024.

It builds on a strong first quarter when net income topped US$400 million and revenue jumped to nearly US$10 billion as US consumers rushed to buy its products before Mr Trump dismantled the “de minimis” tax exemption for small parcels.