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Seoul Is Favourite City Among Gen Z, Millennial Travellers: Global Poll

The Straits Times

|

August 26, 2025

South Korea's capital Seoul, which recently gained further global attention from the success of Netflix's KPop Demon Hunters movie, was named the world's most beloved city by travellers aged 25 to 40 for the fourth consecutive year, according to results from the 2025 Trazees.

SEOUL -

The Seoul Metropolitan Government and Seoul Tourism Organisation announced on Aug 20 that Seoul won the award for favourite worldwide city, as determined through the votes of readers of US-based travel media outlet Trazee Travel. Dublin came in second, followed by Hong Kong and London.

The Trazees travel awards, now in their 11th year, were hosted by FXExpress Publications, the parent company of travel magazine Global Traveler. In 2025, 804,482 voters participated.

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