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Podcasts Reach New Heights as Taylor Swift Uses Format to Launch Album, Control Narrative
The Straits Times
|August 18, 2025
The transformation of podcasts from a niche audio format to a linchpin of celebrity press tours is complete: Taylor Swift has finally appeared on one.
NEW YORK —
The American pop star’s guest spot on New Heights, a video podcast about American football and pop culture co-hosted by her boyfriend, Kansas City Chiefs tight end Travis Kelce, amassed nearly nine million views in about 12 hours on YouTube. That set a record for the show and cemented its place among modern media properties.
About 1.3 million people tuned in simultaneously to a live stream of the episode before it was felled by a technical glitch. The episode has since attracted 14 million views.
By comparison, an October episode of The Joe Rogan Experience with US President Donald Trump reached about 11 million views in its first 12 hours on YouTube.
Released on Aug 13, the New Heights episode served as a long-form album announcement of The Life Of A Showgirl for Swift, 35, who has never taken a particularly traditional approach to delivering such news.
When not dropping surprise albums, she has opted for announcing albums on tour stops, on Yahoo live streams or in the middle of awards shows.
Rarely does she sit for an interview, too. Exceptions include in-depth conversations for Apple in 2020, Variety in 2022 and Time in 2023.
That her first proper podcast interview was conducted beside her romantic partner speaks to both her personal reluctance to engage with mainstream media and a larger truth about podcasting: For prominent figures, it has become a friendly space where unchecked conversation can flow freely.
Silicon Valley founders and White House officials have embraced two- or three-hour conversations with American podcaster Rogan.
Athletes and musicians talk about their mental health on Armchair Expert With Dax Shepard. American actor Jason Momoa just made his podcast debut on SmartLess, disclosing a near-drowning, while American actress Dakota Johnson chose to make her debut on
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