Old is gold: Longstanding firms keen to tap scheme for wider reach and visibility

A colourful array of saris, kurtas, Punjabi suits and lehengas greets customers at Dakshaini Silks in the heart of Little India.

- Chin Soo Fang

Since 1992, this one-stop shop for traditional Indian wear has provided those who enter its doors with a cultural experience, said Mrs Rani Kumar, the boutique’s founder and managing director.

The 69-year-old entrepreneur gives advice on fabrics and draping techniques, offers styling tips and suggests accessories to go with the garments.

She believes it is this personal touch that is the secret to her staying power. It was, after all, her loyal customers who encouraged her to apply for the National Heritage Board (NHB)’s new SG Heritage Business Scheme.

Dakshaini Silks was one of 42 homegrown businesses recognised under the scheme on Oct 9.

Others include stores that sell religious accessories like VSS Varusai Mohamed & Sons, food businesses like Swee Choon Tim Sum Restaurant and bookshops like Maha Yu Yi.

Mrs Kumar hopes she will get some marketing and promotional support to attract more customers.

She will also be holding sharing sessions in her shop to promote Indian culture.

"A sari is a cultural experience, not just a piece of clothing," she said. "I look forward to working closely with NHB, Indian Heritage Centre and other cultural groups to promote Indian culture to the wider community including non-Indians and tourists."

Launched in March, the SG Heritage Business Scheme aims to raise awareness of heritage businesses.