Micron to exit its consumer business as Al-driven demand for memory chips soars

Memory chipmaker Micron Technology said on Dec 3 that it will exit its consumer business, as it doubles down on advanced memory chips used in artificial intelligence (AI) data centres amid a global supply shortage of the essential semiconductors.

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Micron’s move to dissolve its consumer business comes against a backdrop of worldwide strain in memory supply chains, with tight availability of semiconductors ranging from Nand flash chips used in smartphones to advanced high-bandwidth memory, or HBM, employed in AI data centres.

It will halt the sale of the Crucial unit’s consumer-branded products at retailers, e-tailers and distributors worldwide, but will continue product shipments through the consumer channel until February 2026, the company said.